First Abu Dhabi Bank launches brand identity

PUBLICATIONS / Articles / 2017 / First Abu Dhabi Bank launches brand identity

First Abu Dhabi Bank, the entity resulting from the merger of National Bank of Abu Dhabi and First Gulf Bank, launched on Monday its new brand identity including a new logo and slogan.


The new logo features FGB’s Awwal (First) brand mark, with the slogan “Grow Stronger”. The new bank adopted the acronym FAB.


The bank is still, however, listed on the Abu Dhabi bourse under the ticker symbol NBAD after the merger was effective at the beginning of April 2017.


In early April, the bank announced it would be named First Abu Dhabi Bank after having said in previous months that the merged entity would retain the NBAD brand name.


FAB is the largest bank in the UAE and one of the largest in the Middle East and North Africa, with total assets worth Dh682 billion. The bank has a market capitalisation of around Dh120 billion. 

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